Weekly Update #34 : 18 – 22 August 2025

 

 

Weekly Update #34

18 – 22 August 2025

 

                   

Optimize Your OND Orders 

With West Coast containers now scheduled to arrive in early November and East Coast containers due to land in early October, strategic ordering is essential for OND peak season success.

Order immediately for East Coast distribution – you have minimal buffer time before October arrivals. Factor in at least 1 week for customs clearance, inland transportation, and warehouse processing, meaning your inventory will be retail-ready by mid to late October, perfectly timed for holiday demand.

For West Coast orders, place orders within the next 2 weeks to ensure you have inventory for the Christmas and New Year holiday season –  but consider potential port congestion during peak season and allow extra time for processing.

Make sure to Build in contingency time for delays, prioritize fast-moving SKUs, and consider air freight for critical items if ocean freight timelines become too tight. Don’t wait – container space and manufacturing capacity become increasingly constrained as everyone rushes to secure holiday inventory.  Talk to our sales@elentenyimports.com team today.

More stock. Lower sales. New tariffs.
What’s ahead for Q4?

Inventory levels jumped in October 24’  with inventory up 39% on the previous year.  Despite these stockpiles, throughout the last holiday season, Q4 sales dropped by 6%.  Inventory levels are still high, and the supply has been disrupted by tariff fatigue.

High inventory + declining sales + new 15% tariffs = a cash flow crisis waiting to happen. Every unsold case this coming Holiday season is a cost waiting to happen.  But there’s still time to act to ensure your Q4 holiday sales do not go the way of last year’s experience.  Find out more here

 

This Week’s Articles

Trump’s tariffs are the ‘new normal’ in global supply chains, expert says | Freight Waves

Alcohol producers urge Trump to drop tariffs | The Drinks Business

US wine trends 2025: premiumisation dominates as volume drops | The Drinks Business

U.S. Drinking Drops to New Low, Poll Finds | The New York Times 

US and China extend tariff hike suspension for 90 days | Freight Waves

                       

Order now for West Coast :   Early November 2025
Order now for East Coast  :    Early October 2025 

            

Below is the number of cases still needed from each origin BEFORE we close the doors on the next sailing, get in touch to secure your spot.

South America to New York:  495   Cases   
Germany to New York:  960 cases
Austria to New York:  Full, Building a New Container
Portugal to New York:  960 Cases
Spain to OAK:  Building a New Container
France to OAK:  125 Cases
France to North Carolina :  Building a New Container
Italy to North Carolina: 465 Cases

Italy to New York & our France to New York containers are moved weekly and fill very fast – we don’t generally advertise our high frequency lanes here as we have multiple containers moving each week.

Interested?
Reach out to Sales@elentenyimports.com 

Contact the Team

 
A few with eagle eyes will say, where did 32 & 33 go & I will tell them – we skipped it –
and we all lived happily ever after.”